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II''mm aa mmaarrkkeettiinngg nneerrdd wwiitthh ccrreeaattiivvee ttaassttee,, aannaallyyttiiccaall hhaabbiittss aanndd aa hheeaalltthhyy ffeeaarr ooff bboorriinngg ccoonntteenntt.. EEvveerryy pprroojjeecctt ddeesseerrvveess aa ggoooodd ssttoorryy,, ssttrroonngg eevviiddeennccee aanndd aatt lleeaasstt oonnee bblluuee FFrreenncchh hhoorrnn mmoommeenntt..
LLeett''ss mmaakkee ssoommeetthhiinngg lleeggeennddaarryy!!
Bachelor of Civil Engineering
A foundation in structure, planning and technical problem-solving.
Digital Marketing Executive
The first real marketing chapter, where content, campaigns and audience behaviour started moving from theory to practice.
- 25% lift in audience engagement
- 5+ client roster across education and retail
Master of Science, International Business
A global business lens, sharpening strategy and an international mindset.
Marketing Specialist
A purpose-led marketing phase turning AI, data annotation and human review work into clearer stories for digital audiences.
- 37% increase in organic traffic
- Bounce rate cut to 35%
- 20+ B2B content pieces
Senior Social Media Executive
A sharper agency chapter across B2B social, reporting and creative workflows, where every idea needed structure before launch.
- 30% follower growth in 12 months
- 46.17% click-through rate
- 8+ AI automation workflows built
Projects
L'Atelier de Français
A premium, bilingual French course (A1 to C1) I built to track and accelerate my own French learning. It wraps the free Lingoni French videos in 60 structured lessons with objectives, exercises and Le Tuteur, an AI tutor grounded in my live progress, plus accounts and cross-device sync.
CraftYourCal
An AI-assisted content planning tool that helps marketers move from brand context to platform-ready content ideas. Built to turn a website, audience direction and campaign goal into structured pillars, captions and visual notes.

CVBuddy
A resume adaptation tool designed to help users tailor their CV to a job description without losing structure, accuracy or personality. The workflow supports editable skills, projects, experience sections and export-ready CV versions.

Humans in the Loop UX/UI Redesign
A redesign project focused on improving how AI, data annotation and human-in-the-loop services are presented online. The work explored clearer service structure, stronger user flow and more accessible communication for technical AI services.
Bounce rate cut to 35% with clearer B2B service communication.

YACHTNEEDS Pitch
A pitch presentation project for a niche digital platform in the yachting industry. The work focused on shaping the platform story, market opportunity, value proposition and growth potential into a clear investor-facing narrative.
Helped the platform raise funding and secure further investor meetings.

Tableau Data Visualisations
A collection of Tableau dashboards and visual explorations focused on turning raw data into clearer patterns, stories and insights. Built to show analytical thinking, dashboard structure and data storytelling.

K-Means Clustering Analysis
A clustering project exploring how data points can be grouped into meaningful segments using K-means. The project demonstrates analytical thinking, pattern recognition and practical use of unsupervised learning concepts.

The Working Stack
AI Development and Workflow Systems
Data Analysis and Reporting
Paid Media and Campaign Management
Social Media Strategy
Content, SEO and Research
Creative Production
Web, Portfolio and CMS
Marketing Operations and CRM
Certifications
- Aha! Product Management Professional Certificate, issued by LinkedIn Learning
- Google Data Analytics, issued by Google
- Google Prompt Essentials, issued by Google
- Master Digital Marketing, issued by LinkedIn Learning
- Meta Marketing Analytics, issued by Meta
- Meta Marketing Science, issued by Meta
- Performance Marketing and Digital Advertising, issued by University of Colorado Boulder
- Salesforce Sales Operations, issued by Salesforce



